Digital Marketing with GenAI
In today's hyper-connected business landscape, Digital Marketing is the ultimate driving force for growth. Master SEO, Social Media, Meta Ads, and AI marketing automation to grow any business.
What role does a Digital Marketer play?
Digital marketing offers diverse career paths. Explore the key roles you can master in this course.
Digital Marketing Specialist
Develop and oversee end-to-end digital marketing strategies to grow online brand visibility and customer acquisition.
SEO Specialist / Analyst
Optimize websites to rank higher on search engines organically and drive high-intent user traffic.
Social Media Manager
Manage social accounts, construct posting schedules, and grow brand presence on Instagram, Facebook, and LinkedIn.
Performance Marketing Executive (PPC)
Construct, manage, and optimize paid campaigns on Google Ads and Meta Ads to drive leads and maximize ROAS.
Copywriter & Content Strategist
Write persuasive ad copy, landing pages, and newsletters that convert readers into paying buyers.
AI-Powered Marketer
Automate campaign strategies, image assets, copywriting, and analytics reporting using Generative AI tools.
Key Highlights
Everything you need to learn, practice and grow — all in one program.
85+ Live Interactive Sessions
Engage in real-time learning with experts across 6 months.
120+ Hrs Videos
Learn at your own pace with in-depth, high quality video content.
30+ Projects & Case Studies
Work on real-world projects and test your knowledge with case studies.
Live Expert Classes
Learn directly from experienced professionals and marketing leaders.
Prestigious Certifications
Earn recognized Google, Meta & HubSpot certifications.
Career Services
Resume building, mock interviews & placement assistance.
Real Marketing Budget
Get budget to execute actual live campaigns on Google/Meta.
24/7 Dedicated Support
Get help anytime and personalized guidance through your journey.
Quality Material & Prompts
Access structured material and AI prompts vaults anytime.
SEO Audits & Tests
Reinforce learning with regular auditing assignments and tests.
Lifetime Validity
Access course content anytime, anywhere for a lifetime.
Small Focused Batches
Learn in a focused environment with dedicated attention.
Course Outcomes
Practical AI Skills
Learn practical digital marketing skills with advanced AI tools like ChatGPT, Claude, and Canva AI.
Hands-on Experience
Gain hands-on experience through real campaigns, Google & Meta Ads budget allocation, and SEO audits.
Full Channel Mastery
Completely understand and execute SEO, Social Media, Search Ads, branding, and video production workflows.
Creative Communication
Vastly improve your storytelling, graphic design, copywriting, and pitch communication skills.
Career & Freelance Ready
Build complete confidence to secure high-paying jobs, freelance contracts, or launch your own agency.
Industry Alignment
Become fully industry-ready with modern digital marketing knowledge aligned to current global marketing standards.
Market Analysis
Explore job opportunities and salary trends across leading platforms.
Job Title | No. of Jobs Listed | Annual Salary | |||
|---|---|---|---|---|---|
nNaukri | SShine | tTimes Job | MMonster Jobs | ||
Digital Marketing Specialist | 85,000+ | 65,000+ | 50,000+ | 30,000+ | 3 - 7 LPA |
SEO Specialist / Analyst | 55,000+ | 45,000+ | 35,000+ | 20,000+ | 2.5 - 6 LPA |
Social Media Manager | 65,000+ | 50,000+ | 38,000+ | 22,000+ | 3 - 8 LPA |
Performance Marketing Executive (PPC) | 70,000+ | 55,000+ | 42,000+ | 24,000+ | 4 - 10 LPA |
WRI Content Strategist / Copywriter | 45,000+ | 35,000+ | 28,000+ | 15,000+ | 3 - 7 LPA |
@ Email Marketing Specialist | 35,000+ | 30,000+ | 22,000+ | 12,000+ | 3 - 6.5 LPA |
Web Analytics (GA4) Specialist | 40,000+ | 35,000+ | 25,000+ | 15,000+ | 4 - 9 LPA |
Digital Marketing Manager | 90,000+ | 75,000+ | 55,000+ | 30,000+ | 6 - 15 LPA |
High Demand. High Growth.
Roles in Performance Marketing, SEO, and Analytics are in highest demand with highly competitive packages.
High Demand. High Growth.
Roles in Digital Marketing, SEO, and Social Campaigns are in highest demand with competitive salaries.
Digital Marketing with GenAI
Introduction to Marketing
- Traditional Marketing vs Digital Marketing
- Evolution of Internet Marketing
- Online Customer Behavior
- Importance of Digital Presence
Platforms & Digital Footprint
- Google Ecosystem overview
- Social Media Platforms mapping
- Websites & Landing Pages basics
Marketing Channels & Funnel
- Overview: SEO, SMM, Google Ads, Meta Ads, Email, Influencer, Affiliate, Content Marketing
- Marketing Funnel: Awareness, Interest, Desire, Action, Retention
Branding Fundamentals
- What is Branding?
- Brand Identity elements
- Brand Positioning & Personal Branding
Consumer Psychology
- Identifying Customer Pain Points
- Buying Triggers & Emotional Marketing
- Trust-Building Strategies for brands
Visual Design & Storytelling
- Color Psychology & Typography Basics
- Design Communication principles
- Storytelling: Brand Storytelling & Content Positioning
Platforms & Content Pillars
- Instagram Growth Strategy (Reels, Pillars, Hashtags)
- Facebook & LinkedIn B2B Marketing
- Twitter/X Basics & Professional Networking
- Authority Building & Profile Optimization
Content Planning & Engagement
- Content Calendar development
- Audience Targeting & Trending Content
- Viral Marketing Strategies & Audience Engagement
- Community Building Methods
Social Media Strategy
- Social Media Communication guidelines
- Maintaining Brand Consistency
- Understanding Platform Algorithms
Canva Basics & Branding
- Canva Interface & Brand Kits setup
- Templates & Layouts customization
- Graphic Design Principles (Alignment, White Space, Hierarchy, Typography)
Designing Marketing Materials
- Designing Instagram Posts & Stories
- Creating YouTube & Reels Thumbnails
- Poster & Advertisements design
- Presentation Layouts & Slide Decks
Video Editing
- Introduction to CapCut interface
- Short-form Video Editing & Captioning
- Adding Music, Audio, Transitions & Effects
Content Marketing Basics
- Importance of Content in online growth
- Educational vs Promotional Content
- Content Formats selection
Copywriting Fundamentals
- Writing Headlines, Hooks & CTAs
- Sales Psychology & Persuasive Writing
- Copywriting: Social Media, Web Copy, Ads & Email Copy
Content Strategy & Planning
- Planning & Audience Targeting
- Problem-Solving Content development
SEO Basics & Keywords
- How Google Works (Crawling & Indexing)
- Ranking Factors overview
- Keyword Research, Search Intent & Long-tail Keywords
On-Page & Off-Page SEO
- Title Tags, Meta Descriptions & Headers optimization
- Image Optimization & Internal Linking
- Backlinks, Guest Posting & Authority Building
Technical & Local SEO
- Website Speed & Mobile Responsiveness basics
- Sitemaps, indexing & Google Search Console
- Google My Business, Local Keywords & Maps Ranking
Google Ads Basics & Formats
- Ad Auction System & Quality Score
- Campaign Structure & Keyword Targeting
- Types: Search Ads, Display Ads, Video Ads, Shopping Ads
Campaign Setup & Tracking
- Budgeting & Bidding Strategies
- Audience Targeting & Conversion Tracking
- Tracking Pixels, Tags & ROI/ROAS Analysis
Optimization & Quality
- A/B Testing Google Ads
- Ad Copy Improvement
- Quality Score Optimization
Meta Ads Basics & Audience
- Business Manager & Ads Manager setup
- Campaign Objectives selection
- Interest, Custom & Lookalike Audiences
Ad Creatives & Placement
- Image & Video Ads formats
- Carousel Ads & Reels Ads optimization
Funnel Strategy & Metrics
- Awareness & Lead Generation Campaigns
- Retargeting Campaigns
- CTR, CPC & ROAS Tracking
AI Tools & Automation
- ChatGPT for copywriting & outlines
- AI Content Creation & Prompts Vault
- AI Design & Image Generation Tools
- AI Marketing Automation
- Prompt Engineering Basics for Marketers
Book Your Free Demo Class Today
Experience our teaching style, ask questions, attend a live demo class, interact with mentors, and explore real-time learning with hands-on practice.
Still Confused?
Talk To Our Counselor
Get personalized career guidance from our expert counselors. We help you choose the right course, understand career paths, and guide you towards success.
